SendGrowth - Digital Marketing Consultants from Philadelphia, PA

<div class="bg-black-01" id="main"> <h1 class="f4 f3-m f2-l gray lh-title f1-headline sans-serif-bold tc pa3">The PPC Profit Calculator</h1><div class="f6 f5-ns lh-copy db tc i mw6 center pa3"> Project the profitability of your next PPC advertising campaign accurately with this free tool + custom .PDF</div><div class="ph3 mw7 center bg-white-70 mw6 center pa4 br2-ns bn ba-ns b--black-10 mv3 shadow-5-ns dn"><p class="lh-copy sans-serif-light m">If you've been thinking about a new PPC ad campaign, and predicting how much ROI you can expect with it, you're probably thinking you need to start with cheap traffic.</p><p class="lh-copy sans-serif-light m">Maybe your left feeling confused and helpless on where to start. You don't have a lot of experience with online advertising, know how to project your potential ROI. Or maybe you even burned a few thousand dollars on a campaign you built yourself.</p><p class="lh-copy sans-serif-light m">Everyone who starts advertising is hoping it is easy. It seems easy. Just throw up some ads, and focus on cheap clicks, then magically people buy. Right? Is that a myth? Does it work like that?</p><p class="lh-copy sans-serif-light m">Well, it can, if your numbers work out. Projecting which campaigns can be profitable for you becomes <b>extremely simple</b> when you know the hidden formula. Some people don't realize it's not <i>just</i> about finding cheap clicks.</p><p class="lh-copy sans-serif-light m">But it's true - there is a formula for predicting your PPC campaigns profitability (and there is a free calculator on the bottom of this page).</p><p class="lh-copy sans-serif-light m">You can predict the potential profitability of any campaign (or which campaigns you should NOT run), with just a few clicks. And, you can download a customize .PDF copy for safe keeping and planning.</p></div><main role="main" class="pa0 pa3-ns w-100 mw8 center dt-l"><div class="dtc-ns w-100 w-50-ns"><div class="f6 f5-ns lh-copy db tc i mw6 center pa3">Your Numbers:</div><form class="mw6 center pa2 pa3-ns br2-ns mv0"><div class="pa2 mb2 bb b--black-05 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">1) Average CPC <span class="sans-serif-light black-60 db f7">(average cost per click)</span></label><div class="relative dtc-ns mt0-ns"><span class="pa2 absolute left-0 sans-serif-light lh-copy f6 bottom-0 top-0">$</span> <input id="cpc" v-model="cpc" type="number" step="0.01" min="0.01" max="250" placeholder="8.00" class="input-reset ba b--black-20 pl4 pa2 mb2 db w-100 sans-serif"></div></div><div class="pa2 mb2 bb b--black-05 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">2) Click Volume <span class="sans-serif-light black-60 db f7">(number of clicks)</span></label><input id="volume" v-model="volume" type="number" step="1" min="0" max="90000000" placeholder="8000" class="input-reset ba b--black-20 pa2 mb2 db w-100 sans-serif"></div><div class="pa2 mb2 bb b--black-05 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">3) Landing Page Conversion Rate <span class="sans-serif-light black-60 db f7">(average # of leads divided by # of visits)</span></label><div class="relative dtc-ns mt0-ns"><span class="pa2 absolute left-0 sans-serif-light lh-copy f6 bottom-0 top-0">%</span> <input id="conversionRate" v-model="conversionRate" type="number" step="0.01" min="0" max="100" placeholder="4" class="input-reset ba b--black-20 pa2 mb2 db w-100 sans-serif pl4"></div></div><div class="pa2 mb2 bb b--black-05 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">4) Closing Rate <span class="sans-serif-light black-60 db f7">(average # of sales divided by # of leads)</span></label><div class="relative dtc-ns mt0-ns"><span class="pa2 absolute left-0 sans-serif-light lh-copy f6 bottom-0 top-0">%</span> <input id="closingRate" v-model="closingRate" type="number" step="0.1" min="0" max="100" placeholder="30" class="input-reset ba b--black-20 pa2 mb2 db w-100 sans-serif pl4"></div></div><div class="pa2 mb2 bb b--black-05 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">5) Average Initial Order Value <span class="sans-serif-light black-60 db f7">(the average price of an initial order)</span></label><div class="relative dtc-ns mt0-ns"><span class="pa2 absolute left-0 sans-serif-light lh-copy f6 bottom-0 top-0">$</span> <input id="aov" v-model="aov" type="number" step="0.01" min="0" max="900000" placeholder="1000" class="input-reset ba b--black-20 pa2 mb2 db w-100 sans-serif pl4"></div></div><div class="pa2 mb2 dt-ns w-100 mw5 mw6-ns center"><label class="f6 b dtc-ns v-mid mb2 sans-serif-bold w-70 pr3">6) Average LTV <span class="sans-serif-light black-60 db f7">(the average lifetime value of an acquired customer)</span></label><div class="relative dtc-ns mt0-ns"><span class="pa2 absolute left-0 sans-serif-light lh-copy f6 bottom-0 top-0">$</span> <input id="cltv" v-model="cltv" type="number" step="0.01" min="0" max="9000000" placeholder="10000" class="input-reset ba b--black-20 pa2 mb2 db w-100 sans-serif pl4"></div></div></form></div><div class="dtc-ns w-100 w-50-ns"><div class="pv3 pv4-ns"><div class="f6 f5-ns lh-copy db tc i mw6 center pa3">Potential Results:</div><ul class="list mw6 center pa3"><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Total Spend:</span> <b class="sans-serif-bold f6 dtc tr">${{ (cpc * volume).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Total Leads:</span> <b class="sans-serif-bold f6 dtc tr">{{ Math.round(volume * (conversionRate/100)) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Cost Per Lead:</span> <b class="sans-serif-bold f6 dtc tr">${{ ((cpc * volume)/Math.round(volume * (conversionRate/100))).toFixed(2).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Initial Sales:</span> <b class="sans-serif-bold f6 dtc tr">${{ ((Math.round(Math.round(volume * (conversionRate/100)) * (closingRate/100))) * aov).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Initial ROI:</span> <b class="sans-serif-bold f6 dtc tr">${{ (((Math.round(Math.round(volume * (conversionRate/100)) * (closingRate/100))) * aov) - (cpc * volume)).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Lifetime Value:</span> <b class="sans-serif-bold f6 dtc tr">${{ ((Math.round(Math.round(volume * (conversionRate/100)) * (closingRate/100))) * cltv).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li><li class="pv3 bb b--black-10 ttu tracked f7 dt w-100"><span class="dtc">Lifetime ROI:</span> <b class="sans-serif-bold f6 dtc tr">${{ (((Math.round(Math.round(volume * (conversionRate/100)) * (closingRate/100))) * cltv) - (cpc * volume)).toLocaleString( undefined, { minimumFractionDigits: 2 }) }}</b></li></ul></div></div></main><div class="pa3 tc db"><small class="db pa3">Save Your Results (Custom .PDF)</small> <button v-on:click="view" class="db f5 pointer measure center sans-serif-bold bn br-pill shadow-5 ttu tracked bg-light-gray black pv2 ph5 dim mv3 relative">View</button> <button v-on:click="download" :disabled="disabled" class="db f5 pointer measure center sans-serif-bold bn br-pill shadow-5 ttu tracked bg-light-red white pv2 ph5 dim mv3 relative">{{download_btn}}</button> <small class="db pa3">View or Download for Free. No E-mail Required.</small></div><footer class="tc pa4">Questions? <a href="mailto:sales@sendgrowth.com" class="bb link dib pa2 mv3 b--light-gray gray">Email Us</a> <small class="db f6 i pv2">© SendGrowth, LLC 2017</small></footer></div><script src="https://unpkg.com/vue"></script><script>var app = new Vue({     el: '#main',     data: {       cpc: 8.00,       volume: 8000,       conversionRate: 4,       closingRate: 30,       aov: 1000,       cltv: 10000,        download_btn: 'Download',       disabled: false,     },     methods: {        getUrl: function(){         var data= {           cpc: '$'+this.cpc.toLocaleString( undefined, { minimumFractionDigits: 2 }),           volume: this.volume.toLocaleString(),           conversionRate: this.conversionRate+'%',           closingRate: this.closingRate+'%',           aov: '$'+this.aov.toLocaleString( undefined, { minimumFractionDigits: 2 }),           cltv: '$'+this.cltv.toLocaleString( undefined, { minimumFractionDigits: 2 }),           spend: '$'+(this.cpc * this.volume).toLocaleString( undefined, { minimumFractionDigits: 2 }),           leads: Math.round(this.volume * (this.conversionRate/100)),           cpl: '$'+((this.cpc * this.volume)/Math.round(this.volume * (this.conversionRate/100))).toFixed(2).toLocaleString( undefined, { minimumFractionDigits: 2 }),           sales: '$'+((Math.round(Math.round(this.volume * (this.conversionRate/100)) * (this.closingRate/100))) * this.aov).toLocaleString( undefined, { minimumFractionDigits: 2 }),           roi: '$'+(((Math.round(Math.round(this.volume * (this.conversionRate/100)) * (this.closingRate/100))) * this.aov) - (this.cpc * this.volume)).toLocaleString( undefined, { minimumFractionDigits: 2 }),           cltv_sales: '$'+((Math.round(Math.round(this.volume * (this.conversionRate/100)) * (this.closingRate/100))) * this.cltv).toLocaleString( undefined, { minimumFractionDigits: 2 }),           cltv_roi: '$'+(((Math.round(Math.round(this.volume * (this.conversionRate/100)) * (this.closingRate/100))) * this.cltv) - (this.cpc * this.volume)).toLocaleString( undefined, { minimumFractionDigits: 2 }),         };          var str = "";         for (var key in data) {             if (str != "") {                 str += "&";             }             str += key + "=" + encodeURIComponent(data[key]);         };          return 'https://us-central1-sendgrowth.cloudfunctions.net/calc-pdf?'+str;        },        view: function (event) {         var url= this.getUrl()+'&view=true';         window.location= url;        },        download: function (event) {         this.download_btn= 'Downloading...';         this.disabled= true;         var url= this.getUrl();         window.location= url;        }      }   })</script>    </div>

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